The 12th annual Toyota Bonus Bucks Owners Event set for Pickwick Lake in October

Florence, Ala. – The 12th annual Toyota Bonus Bucks Owners event will be held at Pickwick Lake in Florence, Ala., the weekend of Oct. 21-22, 2023 on the iconic Tennessee River where teams will need to aim for a solid 20-pound limit of smallmouth bass to take home the $5,000 first place check from this No Entry Fee event.

Covering more than 53 miles, Pickwick’s iconic waters flow through three states, including Mississippi, Alabama and Tennessee, a region that is home to a huge number of loyal Toyota Bonus Bucks members.

The weekend kicks off Saturday afternoon with a registration meeting at McFarland Park where Team Toyota pro anglers will be on hand to greet guests. B.A.S.S. tournament staff will conduct the tournament and be on-site Saturday afternoon for angler registration, where participants will receive a generous amount of free gear, along with a complimentary dinner.

Again, guests pay no entry fee, and the top 31 placing teams on Sunday are guaranteed a tournament paycheck. Plus, only one of the two team members must be currently registered in the Toyota Bonus Bucks Program to be eligible to compete in the event. The eligible team member must own or lease a 2019 or newer Toyota Tundra, Tacoma, Sequoia or 4Runner.

“Of all the events Toyota is honored to be a part of, very few feature the genuine fellowship the annual Bonus Bucks Owners event brings forth. It’s always so fun spending time with people who depend on our vehicles to pursue their passion for fishing,” says Steve Appelbaum, National Manager, Sponsorship Integration, Integrated Marketing Operations, Toyota Motor North America.

Visit for more program details. Bassmaster Elite Series, MLF Bass Pro Tour and Pro Circuit anglers are not eligible to participate in the Toyota Owners Tournament. Participants are encouraged to sign up as soon as possible for this prize-rich event. Registration is limited to 300 teams.

To register, visit: If you have questions, or need assistance, contact the Toyota Bonus Bucks Headquarters via email: